2025 Marketplace

2025 Arizona Affordable Care Act (ACA) Marketplace Open Enrollment Guide



Get ready for health insurance open enrollment! The Affordable Care Act (ACA) open enrollment period runs from November 1, 2024, to January 15, 2025. This comprehensive guide provides Arizona residents with everything you need to know to navigate the federal health insurance marketplace, understand your health insurance options, and enroll in the right health insurance plan for your needs and budget. When you’re ready to enroll, use our free AZ ACA Marketplace form to sign up with expert guidance.

Here's what you'll find on this page:


  • Key Dates and Deadlines: Don't miss important deadlines! We outline the Open Enrollment Period and Special Enrollment Period details. 
  • Subsidy Eligibility and Cost-Sharing Reductions: Learn how to qualify for financial assistance to lower your monthly premiums and out-of-pocket costs.
  • Understanding Metal Levels: Explore the differences between Bronze, Expanded Bronze, Silver, and Gold plans to find the coverage that fits your needs.
  • Arizona's Marketplace Insurance Carriers: Get to know the insurance companies offering plans in Arizona and their unique benefits.
  • Step-by-Step Enrollment Guide: We walk you through the enrollment process with clear instructions and helpful tips. 
  • Frequently Asked Questions: Find answers to common questions about the Arizona Marketplace and Open Enrollment.

Get started today! Contact AZ Health Insurance Brokers for personalized guidance and support throughout the enrollment process. We’re here to help you find the perfect health insurance plan for you and your family

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2025 ACA Marketplace Health Insurance Plans in Arizona

  • AMBetter

    AMBetter is one of the top ACA Marketplace insurers in the U.S. This insurer offers state-to-state reciprocity. Learn more about AMBetter ACA Marketplace health insurance.

  • Antidote (New Carrier Alert!)

    Antidote is a virtual-first health maintenance organization (HMO), with free 24/7 virtual care through the Antidote app. Learn more about Antidote ACA Marketplace health insurance.

  • Banner | Aetna

    Banner|Aetna health insurance plans don’t require a referral to see a specialist and can be used at CVS MinuteClinics. Learn more about Banner|Aetna ACA Marketplace health insurance.

  • Blue Cross Blue Shield

    Blue Cross Blue Shield (BCBS) is the only Arizona health insurance provider with plans in all 15 counties and the only one with a statewide preferred provider organization (PPO) plan. Learn more about BCBS ACA Marketplace health insurance.

  • Cigna

    Cigna is a reputable insurer but tends to be more expensive compared to other ACA Marketplace plans. It may be a good choice if you have a preferred doctor Cigna covers. Learn more about Cigna ACA Marketplace health insurance.

  • Imperial

    The year 2024 was the first time Imperial was offered in Arizona. We’re still gathering feedback from clients on this new insurer, which isn’t as popular compared to other ACA Marketplace carriers. 

  • Oscar

    Oscar is another technology-forward insurance carrier, contracted with providers including HonorHealth, Banner Health and Abrazo Health. Learn more about Oscar ACA Marketplace health insurance. 

  • UnitedHealthCare

    UnitedHealthcare (UHC) offers affordable private healthcare. In 2025, UHC will be contracted with Banner Health and Abrazo Health and won’t be contracted with HonorHealth. Learn more about UHC ACA Marketplace health insurance.

Marketplace Health Insurance Subsidies aka Premium Tax Credits

Most people in Arizona qualify for ACA Marketplace subsidies, also known as premium tax credits, to help lower the cost of their ACA Marketplace health insurance. In fact, about 90% of ACA Marketplace health insurance enrollees in Arizona receive some level of financial assistance based on their income. Even if you don’t qualify for a subsidy, you can still enroll in an ACA Marketplace health insurance plan.


Cost-Sharing Reductions (CSRs) 


If your income falls within 138% to 200% of the Federal Poverty Level (FPL), you may qualify for a Cost-Sharing Reduction (CSR). CSRs provide additional savings on Silver tired plans by lowering your copays, deductibles and out-of-pocket maximums. If you’re eligible, choosing a Silver plan with a CSR can make a significant difference in your healthcare costs.


Estimating Your Income and Avoiding Subsidy Repayment


When you’re applying for ACA Marketplace subsidies, you’ll need to estimate your adjusted gross income (AGI) for 2025. This can be challenging, especially for self-employed individuals whose incomes may fluctuate each year. It’s crucial to avoid underestimating your income.

Why? Because the actual subsidy amount is calculated based on your AGI when you file your taxes. If you overestimate your income, and it turns out to be lower, you’ll receive the difference as a refund. However, if you underestimate your AGI, you may have to repay some of the premium tax credit.

Understanding Metal Levels in Arizona's Marketplace Health Insurance


Health insurance plans on the ACA Marketplace are segmented into “metal” levels: Bronze, Silver, Gold and Platinum. Each tier offers a different balance of monthly premiums and out-of-pocket costs. Let’s explore the key differences.

Bronze Health Insurance Plans


Bronze ACA Marketplace plans typically have the lowest monthly premiums but the highest deductibles and out-of-pocket maximums. Typically, the plan pays 60%, while the insured pays 40%. The deductible is generally high.


What to expect:


  • Lower monthly premiums
  • Higher deductibles and out-of-pocket maximums
  • Copays may apply to primary care physician (PCP) visits, specialist visits, urgent care, outpatient mental health and sometimes bloodwork and physical therapy
  • Expenses beyond copays typically apply towards your deductible and out-of-pocket maximum
  • Many health savings account (HSA) plans are categorized as Bronze
  • Some health insurance plan carriers offer Bronze plans with a $0 deductible, but these may have higher copays. These plans can be a good option if you anticipate an upcoming outpatient procedure

SilveR Health Insurance Plan

Silver ACA Marketplace plans typically offer a balance between monthly premiums and out-of-pocket costs. Typically, the plan pays 70%, while the insured pays 30%. The deductible is generally moderate.

What to expect:


  • Higher monthly premiums than Bronze plans
  • Lower copays and deductibles than Bronze plans
  • Out-of-pocket maximums are usually similar to Bronze plans
  • You may qualify for Cost-Sharing Reductions (CSRs) based on your income, which can significantly lower your out-of-pocket costs
  • Silver plans are the only tier eligible for CSRs
  • With Silver with extra savings plans, the plan pays between 73%-96%, while the insured pays for 6%-27%, depending on how much savings the insured qualifies for
  • With Silver with extra savings plans, the deductible is generally low
  • Silver plans are a popular choice for those who qualify for CSRs or who want lower deductibles compared to Bronze plans

Gold Health Insurance Plans


Gold ACA Marketplace plans typically have the highest monthly premiums but the lowest out-of-pocket costs. Typically, the plan pays 80%, while the insured pays 20%. The deductible is generally low.


What to expect:


  • Highest monthly premiums
  • Lowest copays, deductibles and out-of-pocket maximums
  • Gold plans are a good option for people with higher medical needs, those who take expensive medications (Tier 3 or Tier 4) or those who prefer more comprehensive coverage
  • Gold plans often cover Tier 3 or Tier 4 medications with a copay or after the deductible is met

The ACA Marketplace also offers Platinum plans, which pay 90%, while the insured pays 10%. The deductible is generally low.

What’s the Difference Between Health Maintenance Organizations (HMO) vs. Preferred Provider Organizations (PPO)?

As you browse ACA Marketplace plans, you may see acronyms like HMO and PPO attached to certain plans. These acronyms can affect both how much you pay for a plan, as well as your choice in covered physicians you can see.

Generally, the differences between a health maintenance organization (HMO) and a preferred provider organization (PPO) include:

Health maintenance organization (HMO) Preferred provider organization (PPO)
Typically lower monthly premiums and lower out-of-pocket costs Typically higher monthly premiums and higher out-of-pocket costs
Requirement to use a primary care physician (PCP), who coordinates care, including specialty care No PCP requirement
PCP must refer in-network specialists No requirement for a PCP to refer any services
No coverage for out-of-network providers, except for true medical emergencies Able to visit out-of-network providers, though they will require a higher fee and separate deductible
No need to file claims Must file claims for out-of-network provider services

If you have physicians you want to see, you should check first if a healthcare plan covers them or not. In some cases, this may impact the best choice between an HMO and a PPO.

2 Options for Marketplace Enrollment

AZ Health Insurance Brokers Enrolls You

We make the ACA Marketplace enrollment process seamless. Fill out our free form with your information, and we’ll present the best choices based on your budget and healthcare needs. We’ll help you with the enrollment process and be there for guidance whenever you need it.

Enroll in ACA Marketplace Health Insurance on Your Own

How to Enroll in ACA Marketplace Health Insurance on Your Own


How to Enroll in ACA Marketplace Health Insurance on Your Own


You can sign up for an ACA Marketplace health insurance plan in minutes. When you sign up for ACA Marketplace health insurance through the AZ Health Insurance Brokers form, you get a free personalized customer service representative to help with any questions you have and to ensure fast and simple signup. Follow the steps to shop plans and enroll. 

Enroll Today

2025 Arizona Marketplace FAQ's

  • What is the Open Enrollment Period for the 2025 Arizona Marketplace?

    The Open Enrollment Period for the 2025 Arizona Marketplace typically runs from November 1, 2024, to January 15, 2025. During this time, Arizona residents can enroll in, change, or renew their health insurance plans for coverage starting January 1, 2025.

  • What are Special Enrollment Periods (Qualifying Life Event), and how do I qualify?

    Special Enrollment Periods allow you to enroll in or change your health insurance plan outside the Open Enrollment Period. You may qualify if you experience a Qualifying Life Event, such as:


    • Marriage or divorce
    • Birth or adoption of a child
    • Loss of other health coverage
    • Moving to a new coverage area
    • Changes in income affecting eligibility for subsidies

    You typically have 60 days from the event to enroll in a new plan.

  • How do I know if I qualify for marketplace subsidies?

    Eligibility for marketplace subsidies, also known as premium tax credits, is primarily based on your household income and size. Generally, you may qualify if:


    • Your income is between 100% and 400% of the Federal Poverty Level
    • You're not eligible for affordable employer-sponsored coverage or government programs like Medicaid or Medicare
    • You're a U.S. citizen or lawfully present immigrant

    Use the Marketplace's subsidy calculator or speak with a licensed broker to determine your eligibility.

  • What are the different metal tiers (Bronze, Silver, Gold), and how do I choose the right one?

    The metal tiers represent different levels of cost-sharing between you and the insurance company:


    • Bronze: Lower premiums, higher out-of-pocket costs
    • Silver: Moderate premiums and out-of-pocket costs
    • Gold: Higher premiums, lower out-of-pocket costs

    Choose based on your expected healthcare needs and budget. If you qualify for cost-sharing reductions, consider a Silver plan.

  • What if I need help with enrollment or have questions about my options?

    For assistance with enrollment or questions about your options:


    • Contact AZ Health Insurance Brokers
    • Visit HealthCare.gov or call their helpline

    Professional guidance can help you find the best plan for your needs and budget.

  • Which insurance carriers offer plans on the Arizona Marketplace in 2025?

    The following carriers offer plans on the Arizona Marketplace for 2025:


    • AMBetter
    • Antidote
    • Banner Aetna
    • Blue Cross Blue Shield of Arizona
    • Cigna
    • Imperial
    • Oscar Health
    • UnitedHealthcare
  • Where can I find more information about the Arizona Marketplace?

    For more information about the Arizona Marketplace:


    • Visit HealthCare.gov for official federal Marketplace information
    • Check the Arizona Department of Insurance website for state-specific details
    • AZ Health Insurance Brokers
    • Explore resources on azhealthinsurancebrokers.com for local insights and guidance
  • What if I miss the Open Enrollment deadline?

    If you miss the Open Enrollment deadline for the 2025 Arizona Marketplace, you still have options:


    • Special Enrollment Period: You may qualify if you experience a Qualifying Life Event (QLE) such as losing other coverage, getting married, or having a baby. You typically have 60 days from the event to enroll.
    • Medicaid or CHIP: These programs have no enrollment deadlines if you meet eligibility requirements based on income and other factors.
    • Private health plans: While not ACA-compliant, these can provide coverage. 
    • Next Open Enrollment: If you don't qualify for special enrollment, you may need to wait until the next Open Enrollment period (usually starting November 1) for coverage beginning the following year.
    • Employment-based coverage: If available, you might enroll in a plan through your or your spouse's employer outside of Marketplace enrollment periods.
    • Health care sharing ministries: These are not insurance but can provide some coverage options.

Remember, going without health insurance coverage may result in higher out-of-pocket costs for medical care, and you’ll miss out on preventive care benefits. It’s best to enroll during open enrollment or report qualifying life events promptly to avoid gaps in coverage.


If you’ve missed the ACA Marketplace open enrollment deadline, consult with AZ Health Insurance Brokers to explore your options and find the best solution for your situation. Call 602.617.4107 or email info@azhealthinsurancebrokers.com. 

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