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Keyman Insurance Essentials: Protecting Your Business's Vital Assets

Jun 18, 2024

Keyman insurance is critical for any business that relies on the unique skills and contributions of individual employees to thrive. What is this insurance, and why does your company need it? This article breaks down how keyman insurance protects your business’s operations, finances, and future by offering a safety net when indispensable team members can no longer perform their roles. We’ll guide you through understanding its importance, policy options, and the steps for implementing adequate coverage without overwhelming you with complexity.


 Key Takeaways



  • Keyman insurance is a life insurance policy on key personnel purchased by a company to mitigate financial losses in the event of that individual’s untimely death, with benefits covering recruiting and training replacements, and paying off debts.
  • It is important to correctly identify key employees whose loss would significantly harm the company, taking into account factors like their skills, contributions to profits, and replacement costs to determine the necessary insurance coverage.
  • Companies must carefully choose between term and permanent keyman insurance policies based on their specific needs and consider the tax implications, ensuring that the insurance integrates well with existing buy-sell agreements.




Understanding Keyman Insurance

Illustration of a key person holding a life insurance policy

Key man insurance, also called key employee insurance, is a life insurance policy a company purchases on a key individual’s life whose contributions are crucial to the business’s operations. The sudden loss of this key person, also known as a key employee, could significantly affect company operations. Thankfully, key person life insurance offers financial stability and time to implement strategies without immediate financial harm. Considering the key person insurance cost as an investment in the company’s future can help businesses make informed decisions about this type of insurance policy, including the key person insurance cover.


The death benefit from keyman insurance provides a financial cushion to the business, covering costs like:


  • recruiting
  • training replacements
  • paying off debts
  • closing the business


Additionally, keyman insurance policies can offer living benefits, such as disability coverage, allowing borrowing against the policy if the key individual cannot work due to incapacitation.


Keyman Insurance vs. Personal Life Insurance


While both keyman and personal life insurance provide a financial buffer in the event of an insured individual’s death, they differ significantly in their objectives and beneficiaries. The beneficiary of keyman insurance is the business itself, ensuring financial stability in the event of a key personnel’s untimely demise. These funds help manage business disruption and cover the costs of replacing or training a successor.


On the other hand, personal life insurance is designed to provide financial support to the insured’s beneficiaries after their passing, typically family members or other designated individuals. The benefits from personal life insurance can be used for living expenses, paying off debts, or even education.


Identifying Your Business's Key Personnel

Illustration of business team discussing key personnel

Recognizing the key personnel in your company is pivotal to securing your operations. A key individual can be a partner, executive, or someone with specialized skills whose loss would significantly harm the company. They may possess technical expertise, unique skills or training, leadership ability, high-stakes decision-making responsibilities, and exclusive connections to customers and suppliers.


A practical method to identify key employees is to consider which individuals you would insist on taking with you if you were to leave your business and start a new one.


The need for keyman insurance arises from the company’s reliance on certain individuals whose absence could cause significant financial harm.


Factors to Consider


The monetary value of key personnel is determined by evaluating their contributions to profits, the potential loss of income, and impacts on business objectives in their absence. Factors to consider when calculating the monetary value of a key person include:


  • Replacement costs
  • Distinctive skills
  • Total compensation costs
  • Possible losses in sales during the transition period


By considering these factors, you can determine the true value of a key person to your business.

When identifying key personnel for insurance purposes, it’s also crucial to consider:


  • an employee’s involvement in business development
  • their involvement in client relationship management
  • their unique, difficult-to-replace skills or reputation.



Policy Options for Keyman Insurance

Illustration of keyman insurance policy options

Choosing the right keyman insurance policy is crucial to safeguard the interests of your business. Keyman insurance policies are predominantly categorized into two main types: term and permanent life insurance. Both these types can include additional coverage options, such as a disability income rider, which generally pays between 40% to 70% of the insured key person’s income if they become disabled.


Term Life Insurance for Keyman Coverage


Term life insurance is typically more affordable than permanent life insurance and offers flexibility in terms, which can be set for a specific number of years or based on a significant date, like the key person’s planned retirement. However, it’s worth noting that once the term life keyman insurance policy expires, there is no death benefit payment.


This type of coverage is ideal for companies seeking cost-effective ways to protect themselves against the potential loss of a key employee. However, the suitable type of keyman insurance will depend on various factors, including the key person’s age, health, and the company’s financial situation.


Permanent Life Insurance for Keyman Coverage


Unlike term life insurance, permanent life insurance policies for keyman coverage offer lifetime protection, ensuring the policy stays in effect for the entire life of the insured if premiums are paid. It accumulates a cash value over time, which can be accessed by the business under certain conditions.


The cash value in a permanent life insurance policy grows on a tax-deferred basis, which can be an advantageous aspect of keyman coverage from a financial planning standpoint. Moreover, a business can generally borrow against the cash value of the permanent life insurance policy without creating a taxable event, providing financial flexibility.



Calculating the Right Amount of Keyman Insurance

Illustration of calculating keyman insurance coverage

Determining the right amount of keyman insurance is crucial to ensure adequate coverage. Coverage is typically recommended to be between eight to 10 times the key employee’s salary or the value they contribute to the company.


When calculating the monetary value of a key person, it’s helpful to consider various valuation methods. These include the Multiples of Income Method, which calculates five to seven times the key employee’s salary and benefits, and the Replacement Cost Method, which focuses on the costs to recruit, hire, and train a replacement.

Another valuation strategy, the Contributions to Earnings Method, assesses the key employee’s contribution to company profits, considering the impact of recruitment and training expenses for a replacement.


Tax Implications of Keyman Insurance


While keyman insurance provides a financial safety net for businesses, it also has certain tax implications. Life insurance premiums, including those for keyman insurance, are usually not eligible for tax deductions. They also cannot be considered as a business expense..


However, on the brighter side, the company will receive the life insurance death benefit from keyman insurance tax-free in most cases, similar to other life insurance death benefits. For tax purposes, companies must be able to document the number of employees with keyman insurance, whether each employee has given consent, and the amount of coverage in place.


Integrating Keyman Insurance with Buy-Sell Agreements


Keyman insurance, also known as business life insurance, can significantly contribute to business continuity when integrated with buy-sell agreements. These agreements play a crucial role in orderly business transitions and can be funded through keyman insurance policies.


The proceeds from a keyman insurance policy can be used to:


  • Buy out a key person’s share or their heirs’ ownership in the event of their death or disability
  • Maintain operations and client relationships
  • Settle financial obligations of the key person’s estate without compromising business stability.


For effective integration, businesses should engage in regular policy and agreement reviews and consult with legal and financial advisors.


Choosing the Right Insurance Provider


Selecting the right insurance provider is as crucial as choosing the right type of keyman insurance. Assess the financial strength and stability of potential life insurance companies by reviewing their ratings from industry-recognized agencies, including AM Best, Standard & Poor’s, and Moody’s.


Investigate an insurer’s reputation for customer service by examining customer satisfaction ratings and complaint indices from the Better Business Bureau, J.D. Power, and the National Association of Insurance Commissioners. Also, analyze and compare different insurance providers’ premiums and payment options.


Lastly, evaluate extra coverage options available from insurance providers, such as disability riders, which can add value to the key person insurance policy and enhance the coverage.



Implementing and Maintaining Keyman Insurance

Illustration of reviewing keyman insurance policy

Implementing keyman insurance involves the company buying a life insurance policy on crucial employees. The premiums are paid by the company, which is also the named beneficiary. The business needs to complete an application, identifying itself as the:


  • Applicant
  • Premium payer
  • Policy owner
  • Beneficiary


Maintaining keyman insurance necessitates a regular review of the policy to ensure it matches the key person’s current value and the business’s operational needs. If a business no longer requires its keyman insurance, it may either surrender the permanent life policy back to the insurer for cash value or opt to sell the policy.


Summary


Keyman insurance is a crucial financial tool that safeguards businesses from the sudden loss of key personnel. It provides a financial buffer to manage disruption and cover the costs of replacing or training a successor. Choosing the right type of policy, whether term or permanent life insurance, and the right amount of coverage is essential for effective protection. Regular review and adjustments, integration with buy-sell agreements, and choosing the right insurance provider further enhance the benefits of keyman insurance. Remember, a key person’s loss is unpredictable, but your business’s financial stability need not be.

Keyman Insurance Frequently Asked Questions

  • What is keyman insurance?

    Keyman insurance is a life insurance policy purchased by a company for a key individual whose contributions are critical to the business's operations. It can provide financial protection in the event of that individual's death.

  • How is keyman insurance different from personal life insurance?

    Keyman insurance benefits the business by providing a financial buffer in the event of the insured individual's death, while personal life insurance benefits the insured's family or other designated individuals. Therefore, the main difference between the two lies in who benefits from the insurance.

  • How to calculate the right amount of keyman insurance?

    To calculate the right amount of keyman insurance, aim for coverage that is 8 to 10 times the key employee's salary or their contribution to the company.

  • Can the premiums of keyman insurance be deducted for tax purposes?

    No, keyman insurance premiums are not tax deductible and cannot be counted as a business expense.

  • How to implement and maintain keyman insurance?

    To implement keyman insurance, the company should purchase a life insurance policy for key employees and regularly review it to ensure it aligns with their value and the business's needs. Regularly reviewing the policy is essential for maintaining its effectiveness.

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